Hey lovely humans,
My name is Moni and (no surprises here) I'm the creator and designer of Moni The Label swimwear. I wanted to reach out and explain a little bit about WHY i have decided to embark on this mission and what i hope to achieve with all things Moni.
Personally, I've always been really intrigued by fashion and how it can assist with portraying your personality and mood to the world. So one day i decided i wanted to shift from working casual hospitality jobs to get by whilst at university to doing something i was actually interested in; fashion. I took my resume around the local shopping centre and was lucky enough to land some casual work at a swimwear store.
After a while of working at the swim store i started to notice a trend... not a 'fashion' trend, but a troubling societal trend; that no matter what size or shape or colour or age (okay, so maybe not babies and young kids), women NEVER and i mean never, ever ever, complimented themselves or said anything nice about their bodies whilst trying on swimwear. The closest it got to a compliment was 'oh good, this high-waisted bottom covers the excess belly skin i hate from having children' or 'at least this makes my boobs look bigger/smaller'. I worked at this swimwear store for 1.5 years and im not kidding when i say i would hear things like 'ew, im so fat' or 'i wish i had a flatter tummy' or 'if only i were taller (or shorter)' or 'i wish my boobs were bigger (or weren't so big)' from 99% of women that tried on any swimwear. And this was a really busy swimwear store. I literally cannot recall a single woman ever saying 'i love my body' or just simply being comfortable enough in her own skin to see past their so-called flaws and see a REAL, goddamn beautiful human being staring back at them in the mirror.
I especially found that it was the bigger busted young women that really loathed swimwear shopping as they struggled to find tops that fit them properly without sacrificing the fashionable element. I mean seriously, just because you've got awesome big boobs doesn't mean you have to wear something that looks like a bra or dress like a grandma, right!? (No hate thrown at Grandmas here, but the younger ladies have a few years of leaving Grandma dressing to the experts themselves ;) ). So whilst creating my own label i've made a real effort to include this group of women in my designs. Can you believe i even found it difficult to find a manufacturer that would actually make anything bigger than a D cup!? It seriously took me weeks!
A few other groups that loathed the swimwear shopping were the amazing pregnant women of the world and the beautiful ladies out there who have had mastectomies. These are other areas i will be branching into with my designs in the near future once Moni The Label (hopefully!) gains some traction. I would love to be able to do everything to start with but i'm just one woman with a limited pool of funds and a seven month old baby, running to the computer to try and get this show on the road every time my daughter naps.
I eventually realised that i also did the same thing about myself when i was trying things on. Only now that i've had a child do i realise and appreciate how incredibly amazing my body is and see it as something amazing that i cherish rather than something i need to be punishing for not looking a certain way. I truly wish it didn't take something as drastic as growing a human in my belly for me to realise this. I've always been an active and fit person, not necessarily because i wanted my body to LOOK a certain way, but because exercise is one of the only things that helps calm my mind (anxiety im looking at you!), so realistically i shouldn't have ever been ridiculing my body in the first place! But anyway - that's a different post for a different day! The point i'm trying to make here is that no matter what someone looks like, we always seem to feel inadequate. This is a huge issue that would honestly take weeks/months/YEARS to cover in detail, but i'll stick to the area i'm familiar with for now, which is swimwear. I strongly believe that when it comes to swimwear, this feeling of inadequacy is due to social media and advertising campaigns for swimwear labels constructing this unreal image of what the female body should look like in order to be considered beautiful in a pair of bikinis. We need to see more diversity and REALNESS in these areas to help change this stigma and help us all feel confident and at peace with our physical appearances. I mean honestly people, can you imagine if we all looked exactly the same? How incredibly boring!
So anyway, that's a little bit about my experience in the swimwear industry. My goal is to take this experience and try to make a change to the way we as women mentally approach swimwear shopping/swimwear wearing! Yes, i want Moni The Label to provide swimwear options for a wide range of women and their needs, but i also strive to provide realness and help to promote self-love, confidence and create an overall positive space for women via blog posts and Moni The Label social media outlets. Let's have a break from all the picture perfect (highly edited) and unrealistic representations of women worldwide and start praising our differences instead! I hope you can join me on this mission and help sprinkle a bit of love everywhere (especially all over yourself!).
This is just the beginning for #teammoni... watch this space via this blog, our instagram @moni.thelabel and our facebook page. You can also sign up to Club Moni on the website homepage to be notified directly about new blog posts.